This lookbook is for Alldaysoff Clothing Co., a newly established clothing brand from Central Arkansas. The client wanted something that featured their newest merchandise and provided better brand awareness for their young business. I saw this as an opportunity to help the client figure out how they wanted to be seen by customers and how they perceived themselves. I was allowed artistic freedom to capture different images of their products while also staging setups for the photographs. From there, I designed this entire lookbook, which included pictures from the photoshoot. The client received a digital copy to share with their customers, along with a few photographs of their merchandise to share on social media. They were stoked with the final product and confident that their customers would love it as well. After receiving a generous amount of positive feedback from the public, I entered this piece into the American Advertising Awards of Northeast Arkansas, where it received a Silver Student District Addy.